Become yourself
🪖 French Army
🎨 Art Direction
✏️ Illustration
📅 2013
🤝 TBWA
Which side will you run to? Will you protect yourself or take the risk to help? Becoming a soldier teaches you a lot about yourself, revealing your courage, ability to face danger, and deep care for your teammates. This campaign aimed to show the positive transformation of individuals through a series of testimonials from men and women who became soldiers: you aren't born a soldier, you become one.
Affichage
Spot TV · Soldat du rang
Spot TV · Sous-Officier
Spot TV · Officier
Site · Témoignages vidéos
Déclinaison Presse · Annonce métier
For me, for others
🪖 French Army
👁️ Creative Direction
📅 2013
🤝 TBWA
Highlight personal growth while showing the dual aspects of meaning and purpose in military service. From training to overseas operations, explore the daily life of a soldier with a website that features their roles, equipment, and exercises—those small details that shape their lives.
Spot TV • Opération Extérieure
Site · Immersion
Affichage et presse
👋 Does this project speak to you?
Drop me a line — I’d be happy to talk about it.
thibaut.vieville@gmail.com
+33 (0)6 64 67 98 84