DEVENEZ VOUS-MÊME
Armée de Terre Art Direction Illustration 2010 TBWA
Which side will you run to? Will you protect yourself or take the risk to help? Becoming a soldier teaches you a lot about yourself, revealing your courage, ability to face danger, and deep care for your teammates. This campaign aimed to show the positive transformation of individuals through a series of testimonials from men and women who became soldiers: you aren't born a soldier, you become one.
Affichage
Spot TV · Soldat du rang
Spot TV · Sous-Officier
Spot TV · Officier
Site · Témoignages vidéos
Déclinaison Presse · Annonce métier
POUR MOI, POUR LES AUTRES
Armée de Terre Creative Direction 2013 TBWA
Highlight personal growth while showing the dual aspects of meaning and purpose in military service. From training to overseas operations, explore the daily life of a soldier with a website that features their roles, equipment, and exercises—those small details that shape their lives.
Spot TV • Opération Extérieure
Site · Immersion
Affichage et presse
KEEP IN TOUCH
thibaut.vieville@gmail.com
+33 (0)6 64 67 98 84
+33 (0)6 64 67 98 84